See The New Harpic Ambassador " Helen Paul "

Reckit Benckiser, Nigeria has unveiled comedienne, presenter and singer, Helen Paul-Bamisile, as the face of its Harpic toilet cleaner.

Punch

The ceremony, held in Lagos on Wednesday, marked the beginning of the Harpic All in One Toilet Solution Campaign, which involves a series of activities.

While the comedienne savoured the glamour that characterised the unveiling – and the obviously fat cheque that accompanies it, though the value of the deal was not revealed – Reckitt Benckiser’s Marketing Director-West Africa, Mr. Oguzhan Silivrili, said the main goal of the new campaign was to enlighten consumers on what he called the superiority of Harpic over traditional toilet cleaning methods.

He said, “We know that consumers want products that can remove tough stains, kill germs and freshen their toilets. This is why you see some people buy detergent, bleach and toilet fresheners for their toilets. This campaign is good news to such consumers. They will now realise they can conserve their cash for other things since they don’t need to buy three different products for their toilets. Now, they can get all they need in one product- Harpic.”

Helen, who has continued to consolidate her versatility and relative scandal-free career, expressed excitement at becoming the Harpic ambassador.

.She said, “To have been chosen as the face of Harpic among the galaxy of stars in Nigeria is humbling and encouraging,”

She promised to bring joy to consumers and drive home all the important messages the brand wants to convey in this campaign.

Also, the Marketing Manager Harpic, RB West Africa, Bamigbaiye-Elatuyi Omotola, said that in the last few years, Harpic had undertaken the task of educating Nigerians on issues of   toilet cleanliness and hygiene, citing the Harpic Experience Moments where various activities are lined up to reach amillion homes yearly across 16 cities.