In line with its commitment to roll out 25 cinemas in Nigeria by 2018, and take cinema entertainment to every region, Filmhouse – the fastest growing cinema chain in Africa – has added a five-screen 2015 super digital model in Lagos at The Apapa Mall, Apapa.
Filmhouse Apapa has five digital screens including (2) 3D Screens. All screens have 7.1 surround sound, High Frame Rate (HFR) and stadium luxury seating.
The cinema is the first of Filmhouse cinemas’ 2015 models to be launched. The lobby design is simply unique and beautiful to behold, complete with a mezzanine lounge from where guests can sit and enjoy the ambiance of this masterpiece.
Another key feature of this 2015 model cinema is what they refer to as the Combo Tills – which enables guests to purchase their cinema tickets plus popcorn, soft drinks, hot dog, etc, all from the same point where they bought their ticket, so guests do not have to queue twice any longer.
CEO of Filmhouse Cinemas, Kene Mkparu, was full of gratitude to God for the launch of Filmhouse Apapa. He said, “setting up a cinema is quite an arduous task so seeing this brand new cinema, and more importantly seeing our guests happy to get their own local cinema makes me give thanks to God for making this possible. In addition, this cinema will also contribute to the all-important distribution outlets that Nollywood film producers need to realise more revenue from their films”.
Another innovation that comes with the opening of the Apapa Filmhouse is an irresistible offer. Everyone who comes to the cinema daily between 10am and 12 noon at most Filmhouse cinemas including Apapa will buy everything at N100. This includes cinema ticket N100, popcorn N100, drink N100, groundnut N100 and ice cream N100.
Mkparu added, “Cinema is no longer just for a select class of the population. We aim to ensure that every Nigerian adult and child living within a five-mile radius of a Filmhouse Cinema will visit the cinema at least three times a year. With the N100 Everything offer everyone in our neighbourhood can now enjoy our cinemas non-stop.”
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