MTN Preaches Digital Empowerment With ‘My2015BetterMe App’

The world is fast becoming a global village with technology taking over lives of people by the day as a result of the digital opportunities provided with access to the internet.

This development has in no small measure has enabled individuals to achieve greater heights and do a whole lot of things faster and better with less effort.

Leading in the delivery of a bold new digital world for its customers, by providing them with limitless access to the internet and the power to do more, MTN last week in Lagos flagged off a campaign last week tagged ‘’My 2015MTN BetterMe App’.

The focus of the new initiate delivering digital products and services designed to make the lives of its customers a whole lot brighter.

Accordingly, My2015 App is an app aimed to enhance peoples’ lives with the power of internet. It provides easy access to a variety of digital content and offers MTN subscribers a single platform to access, view and share new year resolution & Must-do, 2015 prophesies & events, news, daily deals, gossips, healthy living, lifestyle, among others.

With the initiative, people can become a better farmer, doctor, teacher, trader, student etc. with the limitless opportunities available on the internet.

Telling the story of digital journey last week in Lagos during unveiling of the My2015BetterMe app and three 2015 BetterMe Bundle offerings for its customers across all strata, the company’s.

General Manager, Corporate Affairs, Ms. Funmi Onajide highlighted the current trend in the telecoms industry as evidenced in the movement from predominantly voice services to data and digital services.

“In the past, the focus was on voice – that is the ability to connect people so that they could make phone calls. This industry has achieved that with well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014; that dispensation was known as Telco 1.5. Now we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet,” Onajide, she said.

According to her, the Better Me campaign would build on the innovative drive among the youth and expose Nigerians from all walks of life on how best they can see the positive value in the internet while using it to create experiences that are relevant to their peculiar circumstances and enjoying the way various digital and data products and services make their lives better.

Also speaking, MTN Nigeria’s Chief Marketing Officer, Bayo Adekanmbi said that the new campaign demonstrates MTN’s commitment to enabling Nigerians become better in all spheres of endeavour.

He added that the app will introduce Nigerians to internet content that they may not be aware of including local content websites like pidgin-based websites; local language news, sports and home grown productivity tools.

“The My2015BetterMe app aims to enhance peoples’ lives with the power of the internet. It provides easy access to a variety of digital content and offers subscribers a single platform to access, view and share New Year resolutions & must-do, 2015 prophesies & events, news, daily deals, gossips, fashion, healthy living and lifestyle tips. It is our desire that the app revolutionizes the industry in the same way that MTN Callertunez service revolutionised the music industry by reducing piracy and ensuring that artistes get adequate remuneration for their talent,” Adekanmbi added.

MTN’s CMO expressed optimism that the app would allow bloggers and internet users get more value for their time, talent and energy spent using the internet for life enriching purposes such as shopping, education, entertainment, fashion, skill acquisition/learning a new language, spiritual and motivational content as well as tracking new year resolutions.

Explaining how to get the app, Adekanmbi said customers can download the app free by sending the keyword, 2015 to 131 via SMS. An SMS containing the link for download is then sent, which the customer clicks to download the app and takes the customer to the homepage where an area of interest is selected.

For Fola Akinmolayan, Chief Executive Officer, NEO2 Ltd, MTN partners to launch of the app,   providing Nigerians with limitless access to the internet and the power to do more in 2015, MTN’s value propositions will help them every step of the way to become better farmers, doctors, teachers, traders, students, among others.