Rihanna was announced as women's creative director and will be the face of the women's training collection from January. The 26-year-old will also develop existing clothing and shoe styles and help come up with new designs for the brand.
The ever stylish Rihanna has been flooding her Instagram pages with photos of her rocking sneakers from the brand.
Bjorn Gulden, Puma CEO said: "With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us.
"We're delighted to have her as a partner, and we're looking forward to what's to come." An elated Rihanna also revealed her excitement; she said "I'm excited for you to see what Puma and I come up with."
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